Who we are
We are the world’s second largest quoted tobacco group by global market share, with brands sold in more than 180 markets.
With more than 250 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s one billion adult smokers. We hold robust market positions in each of our regions and have leadership in more than 50 markets.
People and factories
Our subsidiary companies produce some 724 billion cigarettes through 50 cigarette factories in 41 countries. Five of these plus one separate plant also make either cigarillos, roll your own or pipe tobacco. We also have a factory making smokeless snus.
We employ more than 60,000 people worldwide. Our workforce is strongly multi-cultural and we have a devolved structure, with each local company having wide freedom of action and responsibility for its operations. Decisions are made as close as possible to the local stakeholders of each business, within a framework of principles, standards, policies, strategies and delegated authorities.
Operating responsibly
We believe that because our products pose risks to health, it is all the more important that our business is managed responsibly. Responsibility is integral to our strategy and through dialogue with our stakeholders, we are working to pursue our commercial objectives in ways consistent with changing expectations of a modern tobacco business.